European data laws like the Cookie law and GDPR can make it difficult to understand how to make your site in compliance, particularly when it comes to analytics.
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Anonymizes IP addresses
Disables the Demographics and Interests Reports for Remarketing and Advertising
Disables UserID and author name tracking
Integrates with the CookieBot plugin with no code changes required to MonsterInsights
Integrates with the Cookie Notice plugin with no code changes required to MonsterInsights
Allows for AMP addon users to have it wait for a Google AMP Consent Box to be agreed to before tracking a user
and more
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